The 11 Types of AI Pilots
We talked to CMOs around the world to find out what kind of AI Pilots they have been planning to implement. The list was wide and varied, however, most initiatives were tests in one of the following 11 areas.
1. Content Factories
Revolutionize asset production and localization with a specific focus on social media and digital pipelines. Utilize cutting-edge partner technologies and Silverside's proprietary tools to create modular assets while addressing technically challenging demands like lip-synching and audio transformation at scale.
2. Production
Revolutionize asset production and unleash AI's potential in video, photography, music, websites, and more. Investigate how AI can enhance creative productions, introduce new techniques, and transform economic and creative collaboration dynamics.
3. Intelligent Experiences
Harness real-time AI to enhance virtual and real-world experiences. Utilize the transformative power of AI, innovative display technologies, and other sensory innovations to elevate retail environments, events, and brand experiences to unprecedented heights.
4. Retail Optimization
Bring AI into the mechanics of pricing, in store direction, product assortment, offers, even optimized logistics. These pilots require much deeper integration with a company’s systems, but there is always a consumer facing layer to those things, right?
5. Brand Governance
Harness AI-driven initiatives to simplify complex brand guideline processes for large-scale oversight. Streamline consistency and free humans to focus on notable exceptions and transformative projects.
6. Consumer Insights
Utilize AI to generate strategic insights by engaging directly with the data. Integrate diverse information sources, including consumer data, media reports, third-party studies, and more, into extensive models for actionable insights. Harness your own experience and creativity to fuel unparalleled marketing plans.
7. Consumer Service
Envision the future of 1-1 communication with consumers. Iterate on new and interesting ways to engage with your audience through chatbots, videobots, mass personalization, and intelligent devices.
8. Intelligent Ideas
Reactive stories, characters that learn, and plots that evolve. Explore the future of brand storytelling through the possibilities of AI, the guidance of world-class strategists, and the hands of award-winning creatives.
9. Creative Process
Explore AI's role in the process of generating ideas. Gain access to our ecosystem of tools covering ideation, collaboration, real-time visualization, and execution.
10. AI As Culture
Dive into evolving ideas about AI, transcending technology to explore AI's cultural impact. Create AI-themed concepts and projects that become integral parts of the current cultural discourse.
11. Media Optimization
Experiment with real-time decision-making in a future where consumers will have their own media plans.